Help you to spice up your email designs and to engage with your readers. ![]() Advantages of using animated GIFs in emails Generally speaking, GIFs are the friends of email marketers. That’s something you don’t want to for sure, so let’s go through the basics of GIF usage in email marketing. Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications.Ī well-positioned GIF will surely add to your email’s value and will help you to make more of your message, but if you overdo it, you might quickly end up with high unsubscribe rates.
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